Case Studies » Camry Thrill Ride

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Description

Toyota’s ad agency had big plans to shake up the classic Camry’s image.  They erected a roller-coaster-type ride at Six Flags Magic Mountain.  The car – driven by a professional driver – was the ride itself, taking unsuspecting passengers through high-speed twists, turns, and steep inclines; every moment caught on tape for their new Toyota Camry Thrill Ride commercials.   C&S was proud to be a part of it all, creating a mammoth 26-foot wide neon sign to stand atop the ride.   This turned out to be a thrill ride for us as well.  What started as a manageable 4-foot tall sign quickly supersized six-fold into a massive marquee befitting both the ride and its theme park setting.  A project of this magnitude usually takes at least a month to build and coordinate…we had 9 DAYS to get it done!!??!!   With the woefully abbreviated timeline, we quickly found a sign vendor willing to take on this crazy assignment with us.  From planning to production to installation of the sign, we supervised and oversaw what would ultimately become one of the biggest promotional products we’ve ever done.   All in a day’s work for C&S Sales.

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