Pepsi Oneify Promotions

Client: TBWA⁄Chiat⁄Day

TBWA/Chiat/Day tasked us to create street team giveaways for its client, Pepsi One, and their Oneify campaign featuring artwork by an LA artist. They sought new ways of promotion that were less television-centric with a playful theme. We created a plethora of products that married the grass-roots nature of the campaign with the whimsical, joyful spirit of the artwork.