We helped Saatchi and Saatchi introduce the latest model of the Toyota Tacoma with new Dealer Launch kits. We produced custom metal boxes decorated with truck bed material. We then attached a hammer to the "unbusta-believable" box to tout the strength of the truck. Our fulfillment team then assembled kits of the custom boxes containing both a client-supplied CD and brochure, and completed the job with drop shipments to designated Toyota dealers.